PASSION FOR RULES

Advice


One of the things most frequently asked for and yet one seldom made use
of, is advice. Ninety-nine times out of a hundred the man who comes to
you for advice as a matter of fact really wants to have his own opinion
confirmed.

Do not go around with a pocket full of advice offering it to everyone.
If you advise a man to change his habits or manner of life he will
resent your proffered aid. The best way to give advice is to take
another fellow for example and hit your friend through the illustration
of the other fellow. Let him discover the point himself rather than let
it appear that you are telling him the thing.

The matter of advice is a very hard thing to properly understand. You
advise another to do a certain thing, forgetting in the meanwhile, that
if you were in his position your view-point would be his and not your
own. You play your strong qualities against his weak ones.

It is easy enough for you to advise a drunkard not to drink, but
difficult for you to understand his view point on the subject if you

are not a drinking man yourself.

Giving advice usually comes about because we see a weakness in others.
The opposite of this weakness is a feature in our own make-up.

The business man who is constantly asking advice is advertising the
fact of his uncertainty of his own actions. Your great problems must be
decided by yourself.

The one thing that separates the sheep from the goats, and success from
failure, is the ability to analyze, study and weigh problems for
yourself, and to make decisions for yourself.

The law of compensation comes in here again, for in proportion as you
have self-reliance and good judgment your success will be measured.

You may rely upon it that if you go about seeking advice, you will get
two kinds of advice--First: the advice that concurs with your own
preference or decision; and, second, the kind that is in opposition to
your views. You accept the first kind because it tickles your vanity,
and you throw aside the second, saying the advice is prejudiced.

Don't ask advice. Size up and weigh the problem yourself and use your
own best judgment.




Reading


The business man who goes along day by day without taking on any
responsibilities or without tackling more difficult problems, finds he
does not progress.

The man who gets into a rut and reads light, frothy literature all the
time--the kind that is pleasing to the imagination, the kind that
leaves no permanent impression--does not progress mentally.

Reading should be like eating, we should have the dessert as well as
the substantials. It would be a great mistake to eat dessert alone, and
it is certainly a mistake to read light, frothy reading matter alone.

One of the prime requisites to a successful career is concentration of
thought. Few things will dissipate thought as much as over-reading of
newspapers.

The newspaper starts in with the first page, and by the time you have
finished the last column oh the last page you may have read a hundred
articles, each one of these articles touching on a different line of
thought. The daily newspaper contains climaxes of all kinds. Each
article is a distinct change of thought. The daily newspaper gives us
statistics, sorrow, laughter, crime, passion, death, lies, humor, and
so on all through the gamut of the scale of human experience.

The man who craves the newspaper soon finds his line of thought
frequently interrupted, side-stepped, drawn, cut off and dispersed.

Abundant evidences are at hand where the book reader acquired the daily
newspaper habit and reads the daily to such an extent that it is
impossible for him to read books thereafter. He has broken his
continuity of thought, and when this happens book reading is
impossible.

Everyone should read two or three or more books at a time. One should
be an interesting book, whether history, story or comedy, so long as it
is well written and along lines that will hold one's interest. One
should read one book after another of this sort as a dessert for his
dinner, as it were, but along with it he should eat substantial food in
the nature of substantial reading.

Do not read yourself to sleep at night over a light novel. Read your
novel for an hour or so; then take up your old philosopher or scientist
and read a page, or as much as necessary to find some thought clearly
expressed so that it will be burned into your mind. That thought will
remain and will be of service to you in years to come.

Read daily newspapers scantily. Read items concerning the business you
are engaged in. Read the doings of Congress and the important events of
the day. Go over the head-lines, if need be, and eliminate all those
shocking stories of crime and sordid influence. Do not let yourself get
into the habit of reading the details of horrible crimes and bad
impulses and criminal acts. Skip over all the details of hangings and
murders. They are weeds in the mind that choke up the beautiful flowers
of thought.

Remember, everything you read depresses or elevates, and in proportion
as you accustom yourself to read substantial matter so in proportion
you will progress in this world, and have a flood of thoughts at your
command when requirements come upon you calling for clean-cut
expressions.

You will write better letters, you will converse better, you will enjoy
social intercourse better if you read helpful reading matter from books
and read newspapers very sparingly.




Argument


Not once in a thousand times will one man convince another in an
argument, and the benefits you get if you do convince the other fellow
will not compensate you for the waste of energy expended on the other
nine hundred and ninety-nine times when your efforts failed.

You convince a man against his will and he is of the same opinion
still.

There is a mighty lot of difference between argument and reason. You
may accomplish more by dividing your case into one or two good reasons
and telling your adversary that you will not argue the case, but you
will let him look at these reasons, and when he takes it up logically
you will have no fear of his conclusion, for truth must triumph.

While argument itself is a footless proposition, it is infinitely more
so if your argument is with those of less mental calibre than your own,
for by the law of compensation, in proportion as a man is ignorant, he
makes up in perversity and lack of analytical ability.

Do not stoop to contend with those who have no standing, mentally,
morally or physically. It is a waste of time.

If it is your purpose to change a man's opinion, do not try to do it by
argument. Study the ground carefully. State your points with
preciseness, make careful analysis of every phase of the situation,
take up the matter point by point. Start with your adversary by getting
on ground on which you both will agree. Take up the points on which
there can be little chance for differences of opinion. You will find
the other man will get in the habit of agreeing with your propositions
and that his antagonism weakens. State facts that are right and
truthful, and are so plain that the truth will be self-evident.

After you have made several propositions on which the other man agrees
with you wholly, then make a proposition that is ninety per cent. his
way and ten per cent. your way. Gradually increase that ten per cent.
until you swing him around so that he sees the truth. He then imagines
that he has made the deduction himself.

Remember, you can swing the biggest ship around by a steady, slow,
gentle pull. On the other hand a sudden strain on the hawser would
produce no effect whatever on the ship.

The man who wishes to convert another to his way of thinking must be a
diplomat if he is successful. Do not get excited, keep cool and
collected, be sure of your ground, be positive in your assertions, make
the whole matter clear, and use good judgment, sound reason and clear
logic.




Speculation


You are playing against odds when you speculate.

The only man who has a sure thing on the Board of Trade or Stock
Exchange or the race track is the man with the "Wienerwurst" privilege.

The successful business man some day wakes up to the fact that his
bills are paid, and that he has surplus money. This surplus money
should be used for investment purposes and not for speculation. Of
course, it is hard to draw the line where investment leaves off and
speculation begins.

When you speculate on margins you are like the fellow holding on a
bear's tail as it runs around a tree--if you lose your hold the bear
will get you.

The man who makes an investment, buying stocks or real estate and
paying cash for them does not have to worry about the market. Prices
may be up or down, but the man who has paid for what he has bought will
sleep well.

You can't beat the speculation game. The only ones who make a success,
and their success is ephemeral, are those who make speculation their
whole occupation. The professional speculator is merely a high grade
gambler, and he always winds up a loser.

Go to the Stock Exchange or the Board of Trade and you will see at
either place a half a dozen old fellows hanging around. They are all
men who have seen better days. A little inquiry and diplomacy on your
part will bring forth the fact that these men were once prominent
figures on 'Change.

When you have more money than you need in your business buy good farm
lands out west, or good timber lands. No man ever bought good farm land
or good timber land at the prevailing market price and lost money
eventually. Of course, at different seasons of the year the price of
land may go down a little temporarily, but the moment a good crop comes
in, the price goes up again.

With good clear farm land you can always go to the nearest bank and
borrow from sixty to seventy-five per cent. of its value.

Real estate is the true basis of wealth, and if you want to play a sure
game, buy land that produces things.

When you buy vacant property in a large city, it is mere speculation.
The land does not bring in any remuneration, and you are simply betting
that the prices will increase.

Every large city has abundant instances of vacant property that is not
worth as much now as it was ten or twenty years ago. Real estate booms
come in cycles. Prices go up and men get the fever and buy vacant
property. The boom explodes, property goes down and you can't get your
money back. The chances are you have bought the property on two or
three years' time, and it certainly is paying for a white elephant when
you are paying for land that is worth less than what it cost you. You
cannot get out, however, because the original payment has already been
made, and your only hope is to save something on your investment.

Notwithstanding the fact that certain business sections and certain
residence sections in any city steadily increase in price, yet the
average real estate in the city increases by very slow percentage. The
same amount of money, put out in mortgages, with the interest added and
compounded, will develop wealth greater than the average vacant
property investment, for where one lot soars up to a high price there
are a hundred that don't increase at all, and the picking out of the
lot that is going to increase in value is as hard as picking out the
horse that is going to win the race. It is because the vacant city
property has only speculative value that the business man should not
touch it.

Buy farm property that you can rent. It will bring you interest on your
money right along, and the tendency of farm land is and always has been
steadily forward.

Mr. Yerkes, of Chicago, was a speculator who made millions in the
street-car system. He was thoroughly familiar with Hydraulics, and he
soaked the stocks as full of water as possible and then unloaded on the
investors who speculated in street-car stocks. These speculators are
now holding the bag. When Mr. Yerkes closed out his holdings in Chicago
he granted an interview, and one truth he uttered in that interview has
ever been remembered by the writer. It is so valuable an expression
coming from such a successful speculator that we are going to give it
to you. It is as follows: "I have never known a business man to
successfully speculate in grains or stocks for two years."

The business man who is watching the ticker or calling up the Stock
Exchange every day, who takes little flyers, is skating on mighty thin
ice.

When you buy farms you are exchanging your money for the most certain
thing in the world, for the basis of all wealth is land, and money
simply represents the things which come out of the land. The things
that grow on the land are exchanged for gold, and the gold is exchanged
for things that come out of the land. The Government exchanges the gold
for pieces of paper called money, which in reality means that you can
exchange these pieces of paper for gold, and you can exchange the gold
for the things that come out of and grow upon the land.

The stock broker may not like this chapter because the more speculation
the more he benefits. He gets a rake-off every time a man buys and
every time a man sells. He plays a sure thing. He is like the man with
the Wienerwurst privilege.

Don't Speculate. Invest.




Elimination


One of the greatest brain savers is elimination. Every man should try
to operate along lines of the least resistance, eliminate the deterrent
influences and all things that fret him.

Do not look for trouble. Do not concern yourself too much over
disagreeable things over which you have no control.

Do not build up an intricate system in your business. Have simplicity
your ideal. Eliminate all useless moves. If you have disturbing
influences in your institution, such as an employe who is continually
causing friction, eliminate that employe. The man who causes friction
is pulling back on the forward impulses of your business, and he is

holding back one or more men who are trying to help you forward.

Get rid of useless things that take your time or cause you worry.

Remember that as you grow successful people will come to you under
various excuses to get your aid financially or morally. They want you
to go into new companies. The officers of the Club to which you belong
will ask you to be a director. You will be invited to dinners, asked to
speak, asked to do a thousand and one things, and in proportion as you
accede to these demands you will find the demands increasing until
finally you have little time to attend to your own affairs or to attend
to your family.

Have as your center idea--elimination. Everything that takes your time
from your business or your family is an extra tax on your strength.

Eliminate every habit that holds you back, every practice that unfits
you for progress, every person who depresses you, every move that is
not necessary, every footless idea that crowds your brain.




The Specialist


When this nation of ours was born nearly every one was a generalist.

The merchant sold a general line of merchandise. The doctor was also a
farmer and a horse trader. In those days there were very few
specialists.

As time passed some of the wiser individuals turned specialist and
succeeded.

The doctor who is a generalist cannot excel in any one branch of
medicine, or compete with the specialist who devotes all his time and
study and practice towards one point and towards the treatment of a
specific ailment. The merchant who sells everything cannot compete with
the man who makes it his business to sell one class of goods. This is
an age of specialists, and what we considered a specialist twenty-five
years ago is only a generalist from the present standpoint. The
specialist of twenty-five years ago has been divided again and again.
The best doctor today is one who doctors the eye alone, the stomach
alone, or the nerves alone. He can do more for you and knows more of
your case in five minutes' observation than the generalist would in
three months.

With the keen competition of these days it is necessary for the
individual to be a specialist in business.

Pleasure and recreation are the only things in which an individual
should be a generalist.

Were it not for specialists we should know little about the sun, little
of electricity, little of steam, little of railroads, little of
advertising, little of anything else. It is because individuals have
made a speciality of one thing, because they have concentrated their
energies and their brain power on one thing that the world has
progressed.

Recreation is for relaxation, and the business man should see to it
that he gets the full benefit of recreation. If he carries specialism
into recreation, recreation is spoiled, for the moment a man is a
specialist in recreation he strives to excel, and this striving to
excel is hard work, and that is the same thing he is doing in business.

The business man who plays billiards and no other game doubtless will
play a better game than the generalist who indulges in all sorts of
games and recreations, but the man who makes a specialty of billiards
finds his powers centered on this game of billiards. He puts his
thought on it and wishes to excel, he wishes to make a record, and
billiards then become business.

This striving to excel in a game brings forth the same gambling
instinct manifested in business. It is his "I will." The business man
who plays a good game of billiards some day meets his superior, and the
superior is the individual who does nothing but play billiards.

If a man tries to be a specialist in billiards and a specialist in
business, even though both callings commence with "B," he will find
that a division of effort is a division of results, and he will not be
a success in either business or billiards. In proportion as he excels
in billiards he will be lacking in business, and vice versa.

We remember the story of a young friend of Herbert Spencer who joined
the great philosopher in a game of billiards. The young man played a
most excellent game. When they had finished Spencer remarked: "Young
man, your education has been greatly neglected, you play billiards too
well."

Be a specialist in business and a generalist in pleasure. Play
billiards, swim, ride, play golf and indulge in all athletic sports and
so long as you get uniform pleasure and recreation from these things
you are doing right, you are helping your mind and developing your body
and letting your brain rest, so that it may be keen and a greater help
in your specialty, which is business.

The world needs specialists, and it needs specialists in recreation as
well as business, but the man who tries to be a specialist in business
as well as a specialist in recreation will fail in both, or, at least,
his success will be only moderate.

It is necessary for life's scheme that we have individuals who have
steady incomes so that they do not require to enter the strenuous
business life. It is necessary to have such individuals, so that they
may devote themselves to being specialists in recreation, otherwise the
sports would die out.

If you go in for sport do not expect you can compete with anybody who
goes in for sport exclusively. You can't win in two callings or
occupations.




The String


There is a string to every proposition, and it behooves you to look out
for the string before acceding to the requests that are made of you.

When a stranger comes and offers to do things for you, to let you in on
the ground floor, or assures you that he is working for your interest,
you may be sure there is a string to his proposition, and the string is
that, as a matter of fact, it is himself instead of you he is looking
out for.

Don't bite at the chance that is offered you to get something for
nothing. The biggest kind of a string is always in such a proposition.

Remember this, that people are selfish. Each man looks out for his own
interest, and even if he is protecting your interest, it is because his
own interest will be better conserved by looking out for yours.

Don't decide on important matters too quickly. Don't get tied up in big
contracts with strangers until you have found every strand of the
string.

Don't be too suspicious but hunt for the string. It pays to be very
conservative on all matters in which others are interested.

Sometimes the string in the proposition is legitimate and the other
fellow may be more interested than you are, but it certainly behooves
you to see what this string is and to understand exactly where the end
of the string is tied.

Don't draw up in your shell and look upon every man with a proposition
as trying to take advantage of you, but put down this as a truth--There
is a string to every proposition, and you must find that string before
you close the deal.




Horse Sense


Just how the expression "horse sense" came into use is not known, but
the meaning of the combination means good reason, old fashioned logic,
simple analysis and actual truth, and the basing of your actions upon
simple things rather than complex things.

The man who uses horse sense in his transactions gets along further and
faster than the man who uses selfishness and smartness.

To be possessed of horse sense is a most valuable asset. It is
something you can use every day of your life.

Horse sense is really one of the things that makes up the law of
compensation. The law of compensation itself is the quintessence of
horse sense.

Luck is the gambling chance, and horse sense is the investment and
security chance.

The man with horse sense may not go as far in a day as the man with
luck, but he will progress more days and go further eventually than the
lucky man.

Horse sense is one of the most valuable things in the business world,
and it is one of the rarest things. It is so valuable because it is so
rare.

In the business world today the men who are doing great things are the
men who have horse sense. We call these men wonderful and look upon
their accomplishments as the result of some mysterious, wonder-working
power that they possess. Wonder workers are only flashes in the pan.

Do not hire your employes on account of your preference for a certain
color hair or certain colored eyes. Do not hire your employes on
account of their physical appearance, or on account of their ability to
dress in the height of fashion. Get down to their net worth. Find out
how much horse sense they have. Hire employes, as far as possible, who
are blessed with old fashioned horse sense.




The Manager


The good manager is one who commands respect, not through his authority
but because those under him appreciate that he has more ability and
experience than they have.

The selection of a good manager is very important, for the success of
one's business depends upon its management. The proprietor cannot do
all the things himself, and he must rely upon his lieutenants.

Give a certain class of work to ten girls. Put them in a room by
themselves with no one in authority. Come back next day and you will
find that there is one girl who is laying out the work for the others.
There is something in this girl that makes her a natural manager, and
there is a certain instinct amongst the rest of the girls that makes
them acknowledge this one girl as their superior, and the one to go to
for advice. This natural leadership is the quality the manager should
possess.

Above all, the manager, like the boss, must know how to do things he
hires others to do, and the things we have said concerning the boss is
likewise true of the manager, for the manager is the next step below
the boss. The successful boss would not have obtained his present
position if he had not been a good manager previously.

Let the manager read thoroughly our chapter on the boss if he has
ambition to be boss some day.

The mistake frequently made by the manager is to take credit himself
for the work done by those under him, for such a manager may be sure
that sooner or later his position in this respect will be found out,
and to his surprise he will find that the employe who has been doing
the things for which he has taken credit will take the manager's place.
Employes are quick to detect this spirit in the manager. They see that
their own efforts are not known to the boss, and it makes them
indifferent, because they see no appreciation for what they are doing.
On the other hand, if the manager says a good word to the boss
concerning an employe who has shown marked ability, it redounds to the
manager's credit that he is liberal enough to give credit where it
properly belongs.

Truth will out as sure as the sun will shine, and the manager cannot
conceal his subordinates' abilities and pass them off as his own for
any length of time.

The good manager will say a kind word to the boss about the employe, if
he is the right sort. It makes an employe feel confidence in the
manager when he knows that the manager is appreciative and ready to
tell his superior of good things in the employe's favor. The manager
who is bad tempered, suspicious and tries to take credit that does not
belong to him is only holding his position temporarily, and some day he
will be let out of the institution for which he is working, and will
find himself forced to the extremity of getting a place somewhere else
back in the ranks from which he had temporarily risen.




Selling


Time was when the best salesman was the one who could tell the biggest
lies, drink the most whiskey and show his customers the liveliest time.

Today the best salesman is distinguished by the following attributes:
Truth, trustworthiness, together with a fine knowledge of the goods he
is selling.

The man who sells goods must be prepared to hear from nearly every man
that his price is too high. If the buyers would always tell the truth,
then the salesman who sold the most goods would simply be the one who
actually sold at the lowest price.

Price does not mean anything. Price is high or low only when quality is
taken into consideration.

The man who sells merchandise, or advertising, for instance, must be
thoroughly acquainted himself with the thing he sells. He must be
reliable, he must give good measure, he must keep his word.

We hear a good deal about the live-wire, rapid-fire salesman, who goes
out on his initial trip and comes back with a bagful of orders. It must
be remembered that ever and always there is the law of compensation to
take into consideration. The salesman who bags a lot of orders on the
first trip does not get so many the second time. He has colored his
picture too highly on the first trip. He has made too many side
promises, too many mis-statements, and the customer finds out he cannot
be believed, and this smooth article of a salesman is not as welcome in
the buyer's office the second trip.

On the other hand and in strict accordance with the law of
compensation, the salesman who tells the truth, who moves quickly, who
does what he agrees to and knows what he is talking about, who talks
convincingly and attends strictly to business will eventually succeed.

The great house of Marshall Field & Co. of Chicago have operated along
the line of fairness, good treatment and willingness to right a wrong
and correct a mistake quickly. Marshall Field had horse sense when he
inaugurated his business.

Wonder workers who start out with a burst of speed and smash records in
the matter of selling will still be salesmen at fifty years of age, for
you can't go fast far.

Those wonder workers change frequently. They flit from house to house.
They work because they need the money to have a good time with, and as
soon as they get the money they proceed to have a good time until
their little pile runs out, and then they get another job. Business
men know this wonder worker well. Go into any wholesale house and you
will find them. They are living in the past and relating their
conquests. They never speak of the present but always of the past.
They have done things they can't do again. The good salesman is doing
things now better than he has done in the past.

The permanently successful salesman does not cut much of a figure in
the matter of dress. He is not as handsome as the wonder worker. In
fact, he may be physically uncouth, but he has a heart under his rough
exterior. The customers he mingles with have confidence in him. They
know he will do what he promises, and finally this man is the one who
builds up a good trade and at fifty years of age he has a place of his
own, sends salesmen on the road, and his house does a good business
because his policy permeates the institution, and the customers have
confidence in the house because he is at the head of it, and they are
familiar with his methods and practice.

Some buyers seem to think that it is necessary for them to give the
impression to the seller that they are buying at lower prices than the
seller quotes. The wonder worker tries to make each customer believe
that he is buying at the lowest price. The common sense salesman does
not resort to such tactics.

The average buyer does not concern himself so much about being able to
buy cheaper as he does to feel sure that his competitor does not get
better treatment than he does.

In the matter of selling there is no one thing that ultimately proves
so successful as the one price plan. By that we mean the same price to
all who purchase the same quantity or the same amount in a given time.

The more elastic and variable your prices, the more ingenuity required
to keep these cut prices from getting into the hands of your customers.
This matter of cutting prices causes no end of worry. In proportion as
you indulge in cutting prices, so in proportion you will receive an
increased number of cut price offers.

Let it be known that your prices are subject to reduction at the hands
of a smooth buyer, and the news will travel fast.

Let it be known that you don't cut prices, and that news will gain
currency in the trade, and you will not have cut prices offered you.

There is something in the matter of selling beyond dollars and cents,
and that is dollars and sense.

Remember this, when you sell goods you are also selling reputation. If
your goods are bad your reputation will be bad too. You can't have a
good reputation and sell bad goods and make a permanent success.

Remember, every sale you make is an advertisement.

Remember, you can take advantage of the buyer once or twice, but if you
want to hold his trade you must be fair with him.

Smooth tactics that bring in present money react and lose trade for you
later on.




Vacations


Every man owes it to himself and to his family to take a vacation each
year.

Vacate means to get out or away from, and if you take your so called
vacation by a trip to another city and spend your time in the whirl of
industry, you are not helping yourself, you are not taking a vacation.
Neither are you resting your mind and body if you go to a swell summer
resort where white duck trousers in the day and full dress in the
evening is the rule.

The real vacation you get is when you take yourself away from the
business marts of trade, and go to a place where you can get your feet
on good old mother earth. Go where fences are unknown, where there are
no "keep off the grass" signs, climb the hills, walk through the
forests, fill your lungs with good ozone, say to yourself "all these
beautiful things are mine."

Nature has arranged it so that the poorest man in the world can get the
most priceless things as easily as the multi-millionaire. The four most
precious things in the world are good air, good food, good water and
good health. Money cannot buy any one of these things. The man with
millions cannot get any better air, or more nourishing food, or purer
water, or better health than can the poor man.

The man who goes to the big woods for his vacation, who lives out of
doors, who gets near to nature, is putting by a reserve in his
constitution and brain that he will draw upon for the remainder of the
year. Such vacations will clear the cobwebs from your brain. It will
give you ability to do greater things, and make you see the beautiful
side of life.

A man should not depend wholly on his two or three weeks in the woods,
however. He should take a little vacation every day. He should arrange
to get some benefit for his brain and body in each twenty-four hours.
He should take a few moments each day and devote it to mental and
physical relaxation. And, above all, he can get a good vacation every
twenty-four hours if he sleeps properly.

Our good friend Grizzly Pete, of Frozen Dog, understands the real
vacation when he says.

Mighty pleasin' sport, you bet, sittin' on a rock;
Beats a store or office an' workin' by a clock.
Clears away the cobwebs from your weary brain;
Gives you inspiration; makes you a man again.

There ain't no medicine I know for the appetite
Like a summer mornin', waitin' fer a bite.
Lazy summer days are here--ain't you kind o' wishin'
That you had your old clothes on, an' was settin here a-fishin'?




Health


There is no misfortune, no real hard luck except sickness and poor
health.

If you find your health is becoming impaired, change your methods and
vocation. Change before it is too late. A stitch in time saves nine
times nine in matters of health.

Get plenty of exercise, good air, good water, sleep with your windows
open in winter as well as summer, walk over two miles every day. Avoid
worry. Do good deeds. Help others. Eliminate evil thoughts and
deterrent influences.

If your health is impaired, forsake dollars if necessary and make
health your first concern.

Dollars are worth having, but sense is infinitely better to be
possessed of.

If your health will not permit you to get dollars and cents, then make
it your object to get health and sense.

Rockefeller would give his millions if he could have the health of
nearly any of the thousand of employes who work for him. A good stomach
is rather to be chosen than great riches.




Patience


Supposin' fish don't bite at first,
What are you goin' to do?
Throw down your pole, chuck out your bait,
An' say your fishin's through?
You bet you ain't; you're goin' to fish,
An' fish, an' fish, an' wait
Until you've ketched a basketful
Or used up all your bait.

Suppose success don't come at first,
What are you goin' to do?
Throw up the sponge and kick yourself?
An' growl, an' fret, an' stew?
You bet you ain't; you're goin' to fish,
An' bait, an' bait agin,
Until success will bite your hook,
For grit is sure to win.

Patient effort and hard work each day, properly directed, will surely
bring success.

Failure comes to those who grow weary in the struggle, and to those who
overwork themselves and overtax their abilities.

Such persons hope that by large sacrifices of sleep and happiness, and
by extra application and hard work, they will build for themselves
fortune, that they may be happy at some future time. They make a great
mistake in this respect.

Divide your energies so that each individual day is successful, no
matter how much the success may be.

It is the men who are doing little things today who will be picked out
to do great things tomorrow.

And while you are making a little success each day, be sure that your
heart sings while your hands work.

Men who can do things are discovered. They need not push themselves to
the front. Good men are scarce, and the great successful business men
of today are the ones who know how to do the work that they are hiring
employes to do. Talent in this direction will surely attract the
attention of your superiors.

Learn to master the details of your business yourself. Use
conscientious effort and painstaking effort. Make a round-up each night
of what you have done during the day. See wherein you have been in
error and wherein you could have improved the day's work and you will
be better fitted for tomorrow's duties. After closing your day's
business, devote a part of the evening to your family and friends, and
a part of it to some good book.

It is not the clock that strikes the loudest that keeps the best time.
The expensive chronometer works steadily along doing its work well and
faithfully. It does not attract as much attention as the gilt clock
with its sweet chimes, but men who know things are aware that the
chronometer has the more real merit. Have the chronometer for your
ideal and not the fancy clock, for true merit will certainly receive
due reward.

We should all have some ideal which we hope to attain tomorrow, but let
us remember that the way to reach the ideal tomorrow is to make today
successful.

Patience is a virtue few of us are possessed of, but the story of every
successful business has written on every page of its history patience
and perseverance.

Do not get discouraged if your rate of progress each day is not as much
as you hoped for, but, so long as you are going forward and are
patient, you may be sure that you are gaining.




Hard Times


Hard times follow good times with unerring regularity and certainty;
this is in perfect accordance with the rule of compensation.

In good times we should prepare ourselves and erect strong guards
around our business, so that when hard times come we may find ourselves
able to go through the troublous times.

If prosperity ran on unchecked, the ordinary, well-established business
would soon be a thing of the past, for people would speculate instead
of work.

When the manufacturer has his bills paid and finds a surplus in the
bank, that surplus is likely to be turned into speculation. When
everyone speculates values rise, and continue to rise until prices
reach fictitious altitudes, and then comes about the cashing in. It so
happens that the cashing in is a general movement, and when this
happens hard times quickly follow.

The successful business man should keep his money where it is
get-at-able, and when hard times come and the prices go away down to
low water mark, then he should buy. Later on prosperity will return, as
sure as the sun will rise, and the things bought during the hard times
will greatly increase in value.

Hard times and prosperity rotate several times in a man's business
career.

Hard times are necessary to the general scheme, for with continuous
prosperity business would increase to such a momentum that there is no
telling what the results would be.

In times of prosperity you must make preparations for the hard times
that are sure to come. If your pumps are greater than your leaks, your
craft won't sink when the storm of adversity and hard times breaks
across your ship.




Sleep


No one can do his best work if his mind is wool gathering. If an
employe is thinking about the races, he is cheating his boss, for he
cannot give him his best service. If the employe is in the habit of
being up late nights, he cannot concentrate his mind nor bring out the
best there is in him. Nothing is so good for the hard worker, nothing
will stand him in such good stead, as plenty of sleep.

Go to bed early. Get lots of sleep every night and you will be ready
and strong for the fray of the morrow. If you get plenty of sleep you
are far ahead of your fellow employe who does not get enough sleep.

Sleep smooths out the wrinkles, builds up a storage battery in you and
gives you confidence in yourself. You hold your head higher, your step
is more elastic, your eyes are clearer, your mind works better, and
your stomach does its full duty if you have taken plenty of time for
sleep, for sleep is the plan of nature to restore the mind and the
body.

Lack of sleep means wilful waste of your energies and a dulling of your
abilities.

Business men pay for ability, keenness, alertness and capacity, and in
proportion as you limit these qualifications by lack of sleep, so in
proportion will your salary be kept down.




Grumbling


Grumbling kills friends. The business man who is ever grumbling and
growling about things makes a blue atmosphere about him. People somehow
or other seem to prefer a rosy atmosphere to a blue.

There is no good in grumbling. It gains nothing. Grumbling is an
evidence that you have not sized things up correctly. That you are
laboring under a delusion; that you are looking at the world through
blue glasses, that you are not making proper estimates of other people.

Grumbling is an advertisement to the world that you are not well
balanced. Grumbling won't help things a bit. The more you indulge in
the habit the more firmly it becomes fixed upon you, and later you will
find it almost impossible to shake it off. The grumbler grows to be a
pessimist; he says disagreeable things; he makes his friends feel ill
at ease. The grumbler gradually loses his acquaintances and even his
close friends.

If you are starting on the grumbling path, pull yourself together and
cut the habit quick and short. Grumbling and indigestion go hand in
hand. If you have indigestion, square yourself against it, make up your
mind you will not indulge yourself and vent your ill feelings in
grumbling.

If you can start out each day with a resolve not to grumble you will
find the proposition not difficult. The first two or three hours of the
day is the time when your resistance is called into play. There is no
better antidote or cure for the poisonous grumbling disposition than
the following, which has been for many years a pet sermonette of the
writer: Be pleasant in the morning until ten o'clock, the rest of the
day will take care of itself.




Associates


"Birds of a feather flock together." "A man is known by the company he
keeps." "Like begets like." "We are creatures of environment."

All these truthful sayings have been preserved as proverbs simply
because they are simon pure truths.

The matter of associates is most important for the business man or
employe to consider. The young man who spends his time in gambling,
drinking or dissipation cannot do his best work. He can no more hide
these practices than the clouds can obscure the sun permanently, for
evil, as well as truth, is sure to come out.

One of the best attributes a man can possess is character. Character
gives him credit at the bank, it gives him a standing among men. If the
employe ever expects to be a boss he must have character, and he must
associate with men of ideas who will be helpful to him.

A man will never improve his game of billiards if he always associates
and plays with an inferior. He may satisfy himself for the time being
that he is a big toad in a little puddle, but if he plays with a poorer
player than he is he is bound to retrograde.

The only way we can advance is to surround ourselves and associate with
uplifting influences and healthful individuals. Our eyes should be
turned forward and not backward.

It will make several seconds difference in the speed of a horse whether
he is running against a horse he can beat or running against a horse
that can beat him. Race horse men have reduced this truth to actual
practice. They have what is called a pace maker. When they want a horse
to trot fast they mount a boy on a running horse just ahead of the
trotter.

If a man associates with his inferiors, the association will surely
keep him from progressing.

If you want to make money, if you want to progress in the business
world, go where money is being made and mix with people who are making
money.

No man is naturally bad. No man gives himself over to criminal acts or
hurtful habits solely upon his own instincts. These actions and habits
come about through associations.

Go to the criminal court any day and you will see evidences of the man
who is pulled down on account of his associates.

Mix with your superiors in matters of business and morals and you will
unconsciously absorb qualities and ideas that will push you to the
front.

Hitch your wagon to a star. Aim high. Pick out ideals in business, and
eliminate from your path all deterrent influences. There is no
hold-back like harmful associations. You will be judged by the company
you keep.

Old dog Tray was really a good dog, but he suffered because of his
propensity to associate with bad dogs.




Fixed Charges


Fixed charges are sums you have to pay out regularly, week after week,
or year after year. When you buy materials and supplies, when you lease
property or hire employes, or pay interest on borrowed money all such
things are fixed charges, and it calls for the best there is in a man
to keep these fixed charges down as low as possible. When you buy a
single item, such as a desk or a chair or a waste basket, do not lose a
lot of valuable time trying to save too much on those articles.

When you go to New York once a year, do not stay at a second class
hotel for the several days you are in New York, when by the expenditure
of fifty cents a day more you could stop at a good hotel.

It is false economy to spend five dollars' worth of time to save fifty
cents.

When you are buying single articles that are not fixed charges you have
a little more leeway in the matter of price than when you are buying
things that come under the head of fixed charges.

In the matter of fixed charges the penny you save on the unit assumes
vast proportions in the many multiples.

Some men will deny themselves a respectable desk because they can buy a
cheaper one for ten dollars less, and this same person will lose a
thousand dollars through laxity in buying things that come under the
head of fixed charges.

If you buy one lead pencil never mind whether the price is five or ten
cents, but if you buy great gross lots every few weeks you can afford
to be very circumspect and painstaking in the matter of price.

If you are buying a shirt, fifty cents one way or the other does not
make much difference, but if you are in the furnishing goods business
and buying thousands of shirts at a time, twenty-five cents a dozen
means quite a lot.

The matter of stationery and printing comes under the head of fixed
charges. If you are buying letter paper for your personal use and you
require but three or four hundred sheets in the course of a year, don't
bother very much about the price per quire. The stationery you use in
your business, which you buy in large quantities, you should be careful
of. Plain, respectable, good quality letter paper is the kind used by
successful concerns. The fancy-colored, freakish paper is nearly always
used by the four-flusher in business. He is trying to put on a good
front. He uses hand made paper and hand made envelopes. All the
get-rich-quick people use fancy, high-priced stationery.

The successful house uses a good quality of linen or bond paper, and a

medium grade, regular stock size envelope. Envelopes are thrown away;
letters are saved. That is why an envelope does not require to be as
good quality as the letter. It is the letter and what you put on the
letter that cuts the ice.

Fixed charges usually hide a lot of little leaks. Stop them. Many
little leaks make a big aggregate in the course of a year, and there is
no place where these leaks start as easily as in the matter of fixed
charges.




Cigarets


We cannot call to mind a single instance where the habitual cigaret
smoker got to the top of the ladder and held his position. We see heads
of large establishments smoke cigarets, but the habit was acquired
after the position was attained.

The cigaret smoker suffers from lapses of memory, his nerves are
shattered, his judgment is not good, he forgets things and is
irritable. He cannot hope to compete with the clear-brained individual
who does not smoke cigarets.

It is not the cigaret itself that does the harm, it is the smoke
inhaled into the delicate lung tissue. This smoke covers the lungs with
yellow nicotine, carbon and poisonous gases.

Some men smoke pipes because they wish to escape the criticism to which
the cigaret smoker is subject. The pipe smoker who inhales does himself
more injury than the cigaret smoker who inhales, because the pipe
smoker takes in more smoke.

Go to the medical college dissecting room and see the lungs of a man
who inhaled smoke, and you will quit the habit if you have been guilty.

Don't burn your lungs with cigaret smoke, or pipe smoke either.

The fight to get to the front is hard enough anyway, and if you want to
win, do not poison your blood with tobacco smoke.




Return Good For Evil


One of the first laws was "an eye for an eye and a tooth for a tooth,"
but as time went on and man developed mentally his animal instincts
were subordinated and the law was changed, and the new law was this:
"return good for evil."

Nearly every man who has an injury done him tries to repay the injury.
He must either repay it with good or with evil. If he repays it with
evil he does not get satisfaction. If he repays it with good he gets
happiness. It is certain that payment of evil with good can satisfy a
man who is looking for revenge, while it has always been a question
whether there is any satisfaction in paying evil with evil.

If a man does you a mean turn he is expecting you will repay him in
like manner. He guards himself against this. He is ready for your
revenge, but if you repay him with good you attack him in a weak spot
and make him feel like thirty cents, and this is all the revenge you
can ask for.

It is all right to get square with a man who does you a wrong, and the
best way to get square is by doing him a good turn.

You should keep mental ledger accounts with all of your friends and all
your enemies. When a person does you an injury, debit him until you
have a chance to credit his account with some good turn; when you
credit his account be sure you overpay what you are owing him, so you
will have a balance coming to your credit.

We have been taught to return good for evil, but we have heard the
saying so many times that few of us pay any attention to it.

It's worth while testing, this rule of returning good for evil. The
next time someone harms you, repay him by doing him a kindness, and see
if you don't feel happier, and at the same time get all the
satisfaction you are looking for. It matters not whether the person to
whom you have done a kindness appreciates it; you have been benefited
and received happiness by your own act, for virtue is its own reward.

The man who returns good for evil, has the satisfaction of the man who
has on clean underwear, the world may not know it but he does, and that
is all that is necessary.




Learn to Play


Nature has given us many positives and negatives. It has given us the
ability to work hard, and it has given us the ability to play hard.
Work while you work and play while you play. The man who is successful
is the man who works hard during business hours, and then goes home and
leaves his office behind him and takes up play.

A man should devote a part of each day to recreation, to outdoor
exercise, to frivolity and to frollicking with his children at home. If
he does not care to play, worry will take the place of play.

Worry and hard work together will kill a man. Work and play will make
him live.

No two things can occupy the same space at the same time. These brains
of ours are always busy, and we should be careful what we give the
brain to act upon.

If we work hard all day, the tendency is that in the evening the brain
revolves the things that have been going through it during the day. A
review of these thoughts produces worry, especially if our occupation
has been a strenuous one and if things have not been to our liking.
When we devote ourselves to play, then worry and brain rack will be
absent all the time we are playing. Play was made to rest the brain.
Your sleep will be better if you have indulged in recreation, and your
mind will be clearer the next morning.




Good Fellowship


Call a man a fellow and he will resent it, call him a good fellow and
he feels complimented.

The good fellow is ever found where pleasures abound. He shines at the
dinner. His knowledge of mixed drinks is a revelation.

The good fellow spends his time where the glasses clink, where the
horses run, and where the revelers congregate. His earnings go for
dinners, bottles and shows, and while these occupy his mind he imagines
he is having a good time, that his actions evidence "good fellowship."

Go to the clubs and you will see the "good fellow." He is spoken of by
all the other "good fellows" as a "good fellow." And they are all good
fellows together.

Some day the good fellow is taken sick and dies. He has not a cent to
his name, and the other good fellows take up a collection to bury him.
The only persons at the funeral are the other good fellows, and the
only requiem he receives is "Well, he was a good fellow."

The good fellow at fifty is working for the good business man. The good
fellow is like the butterfly, and sips life's pleasures, and shows off
his fancy colors, living for today only.

The successful man is like the ant, he works and puts something away
each day, where he can get at it in the future.

When winter comes with its chilling blasts, the butterfly has nothing
in reserve and it starves to death, while the ant keeps himself alive
on the product of his own labor.

Some day the good fellow finds himself in need. He goes to other good
fellows, but they can't help him because they are in the same boat
themselves. Then our good fellow grows pessimistic, and finds out too
late that it does not pay to be a good fellow.

Good fellows don't get good jobs very often. When they do get them they
don't hold them very long.

It is a mighty poor recommendation to be referred to as a good fellow.
People seem to think that the words "good fellow" cover a multitude of
sins, and when a man has done wrong, or makes a mistake, or uses bad
judgment, the other good fellows try to excuse his faults by
saying--"Well, he is a good fellow, anyhow."

The good fellow bursts upon us with his halo about him. As time passes
the halo dims and the good fellow peters out.

The good fellow who is so popular at the Club today is found tomorrow
trying to eke out an existence selling books and life insurance to
other good fellows.

There is nothing in good fellowship that can be negotiated at the bank.
The credit man of the wholesale house does not give credit on good
fellowship.




Hard Work


It is a mistaken idea that hard work kills men. Hard work never killed
a man. It is the improper care of oneself when he is not working that
does the damage.

The more a man does with his brain the less his hands will have to do.
The better a man's reasoning and common sense are, the more successful
he will be. It requires hard work these days to keep up in the race.

You cannot make a success unless you work hard. Hard work will be much
easier if you keep worry out of it.

Hard work brings success, but to do hard work, the machinery must be in
good order. You must keep your constitution up, you must have plenty of
sleep and you must learn to eat and breathe properly.

No story of success has ever been truly written that did not depict
hard work in every line.

Success comes by inches, not by leaps or bounds. Success is the pushing
forward each day by hard work.

Burn the candle at one end only and you replace each day what you have
burned, by rest, sleep and recreation. By burning the candle at one end
only and replacing it fully each day, your candle will not burn out.




Kindness


"A little word in kindness spoken,
A motion or a tear,
Has often healed the heart that's broken
And made a friend sincere."

There's nothing in business that pays so well as kindness. A man may
spend his money, and in proportion as he spends it he reduces his
principal. With kindness the matter is different, for in proportion as
you spend kindness your principal increases.

Lincoln said "You can catch more flies with a drop of honey than with a
gallon of vinegar."

Kindness is beautiful. It brings round you many persons who are ready
to say kind words to you. This subtle, potent influence of having lots
of friends to help you by their actions and showing their hearts is a
great blessing. It is surprising that people know so little of the
value of kindness.

The word "gentleman" is really a compound word, meaning gentle-man, and
these words together in their simplicity are the true definition of the
word gentleman.

Kindness means gentleness. No man is a gentleman who is not kind.

People are glad to recognize goodness and kindness in an individual. No
one can act the part if he is not sincere. We must cultivate kindness,
if there is little of it in our makeup. We must take an inventory of
our qualities, and if the weeds of mean impulses are crowding out the
delicate flowers of kindness, we should pull out those weeds and give
the flowers a chance to grow.

Lincoln was a kind man, kindness was his chief delight, and his
examples of kindness have been of untold benefit to millions of people.
You remember he said, "When they lay me away let it be said of me that
as I traveled along life's road I have always endeavored to pull up a
thistle and plant a rose in its stead."

Life at best is short, and the only things we really get out of life
are happiness, health and love. Money cannot buy these things.

The trouble with many business men is that they imagine good examples
and kindness have no place in business. They think the time to be kind
is after they have attained success financially. They think the time to
show kindness is outside of business hours.

The real way to be happy is to do the thing now, live each day for
itself. Get kindness in each day.

The man who is grave, austere, the man who tries to skin the other
fellow, who devotes all his energies to money-making alone, finds as
the years go by and he has attained his goal, but that he does not know
how to enjoy himself.

There are three periods in a man's life--the future, the now and the
past. When we attain old age our life is largely made up of
reminiscences, or looking back over the past. If our past life has been
one of struggle, worry and getting the best of the other fellow, then
there is little happiness in looking back over such a life.

The true philosopher does the thing now, he lives each day. He puts
kindness into his action, and when he grows old, he can look back
through a life that was pleasant as he lived it, and pleasanter now in
living it over again.

One of the Greek philosophers expresses the following beautiful
thought: "If there is any good deed I can do, or kindness I can show,
let me do it now. Let me not defer or neglect it, for I shall not pass
this way again."

The trouble is that some of us keep our kindnesses, or rather the
expression of it, until it is too late.

We should remember--"Do not keep the alabaster box of your love and
tenderness sealed up until your friends are dead. Fill their lives with
sweetness, speak approvingly cheerful words while their ears can hear
them; the kind things you mean to say when they are gone say before
they go. The flowers you mean to send for their coffins send to
brighten and sweeten their homes before they leave them. If my friends
have alabaster boxes laid away full of fragrant perfumes of sympathy
and affection which they intend to lay over my dead body, I would
rather they would bring them out in my weary and troubled hours, and
open them, that I may be refreshed and cheered by them while I need
them. I would rather have a plain coffin without a flower and a funeral
without an eulogy, than a life without the sweetness of love and
sympathy. Let us learn to anoint our friends beforehand for their
burial. Post-mortem kindness does not cheer the troubled spirit.
Flowers on the coffin cast no fragrance backward over life's weary
way."




The Salesman


Selling goods or soliciting requires careful study. The salesman who
makes the greatest success in the long run is the man who has practiced
truth and established himself in the confidence of his customers.

The whirlwind makes a good showing on the start, but, by the law of
compensation, what a man gains in speed he loses in power.

Some customers are slow to open up and extend their confidence to a
salesman. Others make up their minds quickly and express their
preferences.

A great deal of preliminary work can be avoided if the salesman is
tactful on the start. First impressions are lasting, and a salesman
should study carefully his first appearance. He should be neatly but
not flashily dressed. He should be a gentleman above all things. The
gentleman dresses so that later we can not accurately describe the
clothes he wore. It is the flashily dressed salesman we can describe
later on, for his clothes are so out of the ordinary that they are
remarkable in this respect. The flashily dressed salesman is remembered
by his clothes rather than by his personality.

The solicitor should never smoke in the presence of the customer on
first acquaintance. The matter of smoking in a customer's presence has
prejudiced many a man against a salesman who has this practice.
Business men have prejudices, and to some smoking is highly obnoxious.
Under no circumstances smoke in a customer's presence unless the
customer is smoking, or until at least you are well acquainted with
him, and have received his permission to smoke.

Times without number the writer has left his half-finished cigar in the
hall-way before entering the customer's presence.

Story telling is like a two-edged sword; sometimes it helps and
sometimes it is a distinct disadvantage to tell stories. You must know
when to tell stories, and, above all, do not tell stories to your
customer that he could not repeat in his home.

Above all things, the salesman must know his man. If the customer gives
evidence that he is fond of a story, then remember a good story and
tell it to him. No salesman ever made a distinct hit by telling vulgar
stories. While a customer may laugh, he forms an opinion of you that is
not complimentary, and, if you are always telling stories that you
would not repeat where women were present, the customer forms a very
low estimate of your character.

The facts are the world is full of good stories, and good stories help
your case, while vulgar stories hurt it.

Drinking is another method used by many salesmen to gain favor with a
customer, and what we have said about vulgar stories may be applied to
the matter of drinking.

Years ago it was a general practice to take the customer out and get
him half seas over before trying to sell him.

The customers who are most susceptible to influence through whiskey are
the ones who are most likely later on to cause you trouble, either
through failure in business or through their preference for some other
individual who can outdo you in the matter of drinking.

You must get your customer by the heart and not by the stomach. You
must make your customer believe in you.

In these days the business man likes to deal with a salesman who is
business from the start. He only buys goods because he expects to make
money on them, and the sooner the transaction is over, the sooner he
can turn his attention to other matters.

The best advertising solicitors and best salesmen are those who get
business on business grounds and through their knowledge of their
business, rather than through their ability to tell stories, order
dinners and drink liquor.

The good salesman studies the other side of the question. He acquaints
himself with the method used by the customer in disposing of his goods.
He does not talk his own side of the case all the time. He works with
the customer, tries to give him good advice and shows an interest in
the customer's business. Such a salesman gets close to the customer,
and retains his patronage long after the good fellow has passed away.

Be wise, be patient, and above all things, acquaint yourself thoroughly
with the goods you are selling. Know more about them than your customer
does. Live up to your obligations. Keep your appointments. Study your
customers' welfare. Help them when opportunity offers.

The life insurance solicitor who gets the most turn-downs is the one
who writes the most policies, because the fact he gets so many
turn-downs is owing to the fact that he has seen so many people.

Hard work, cheerfulness, honesty, patience, sobriety and knowledge of
good goods will make a man a successful salesman.




Honesty


Under this caption we are expected to say "Honesty is the best policy."
This expression is as old as the hills, and if it were not good it
would not have obtained so long, for honesty certainly is the best
policy.

Many a man in business practices absolute honesty and integrity,
because honesty is the simplest and best method he knows of for doing
business.

No man can succeed permanently, who is dishonest in his practices. The
successful business man is the one who practices honesty in all actions
and dealings during his business experience.

Honesty begets honesty. The man who is honest in his dealings with his
fellowman has a subsidy which money cannot buy. He gets honest
treatment at the hands of others.

The merchant who cuts a bolt of silk in the middle and puts different
prices on each piece, may figure he is making money by his action, but
retribution is sure to follow.

Honesty is a slow road to wealth, but, in accordance with the law of
compensation, in proportion as the business built up on honesty is
slow, so in proportion will it last longer.

Honesty is the best advertisement a man can have in his business.




Success


If after the employe strikes a balance each day, he finds that he is
moving forward, then he is on the road to success. And so it is with
the business man, only the proportions are greater.

One cent put at four per cent. interest per annum nineteen hundred
years ago, with interest added to the principal every twenty-five
years, would represent today more money than there is in the world. It
would have taken twenty-five years before the original investment of
one cent was doubled.

If a man had started that plan his grandchildren would have said the
scheme was no good because it was too slow.

The boy goes to school regularly and shows little advance in his
mentality if you measure from day to day, but the boy is gaining every
day. He is going ahead slowly but certainly.

The gambler and the foolish man like success to come quickly and with
great strides. It is because there are many foolish men and gamblers
that the get-rich-quick fake thrives.

The man who gets rich suddenly usually indulges in such sports as
lighting cigars with ten dollar bills, and his wind-up is in the
pauper's grave.

No man knows the true value of money unless he has worked for it. The
man who has earned his dollars through the penny route knows the value
of the penny, and he gets mighty good value when he spends a dollar.

The man who walks steadily in one direction does not appear to be
making much progress. The ship on the ocean seems to be standing still.
When night comes the man who has been walking steadily has disappeared,
and the ship that seemed to be standing still has vanished beyond the
horizon.

The law of compensation says, The more haste the less speed, and so in
the matter of success, we must not feel discouraged because the speed
at which we are traveling forward does not seem noticeable when
compared with the rapid pace of some of our friends.

Be not impatient. Learn to wait. Be a good stayer. Do not let the
success of the get-rich-quick creature deter you from your resolve to
move forward slowly. You will get there in the long run.

And when your hair is silvered and cares rest easily upon your
shoulders, the long road you have traveled will be a source of infinite
satisfaction to you. Your retrospection will be pleasant, and the very
things that were hard in your youth, are sources of satisfaction to you
in your old age.

Do not use the yard measure in counting your progress, but use the inch
rule that has fine fractions on it.




Thinking


"I did not think" is an excuse offered by many. Thinking is the thing
in business.

The trunk railroad, the trans-Atlantic cable, the steam engine, the
electric light, the wireless telegraph, the very republic in which we
are living, came about through thinking.

Every man should take from five to fifty minutes each day to divorce
his mind from the strenuous activity surrounding him, and devote that
time to thought, and good will come out of it.

The brain is like a muscle, it must be exercised or it becomes flabby.

Cultivate concentration of thought; study your sphere of usefulness;
cut out the weeds that grow in your brain; get out of the mental rut
you are in; stop drifting; keep your brain healthily active.

Men are paid either for what they think or for what their muscles do.
Man's muscles have a limit; he can move just so much matter by physical
force. But his capacity from a mental standpoint is unlimited.

The world offers golden prizes to the man who thinks. Therefore we
should cultivate our brains and make them expand. The brain is like a
plant. If you nourish and cultivate it and care for it, it will grow
too.

Excitement, striving for pleasures, indulging in reading light, frothy
literature, excessive daily newspaper reading are all weeds and thought
killers.

Don't act on impulses. The get-rich-quick man or the fake mine promoter
says, "Buy today, the price goes up tomorrow." These fakirs don't want
you to think. Thinking is an enemy to their persuasive arguments. If
you think, and think rightly, the fakir does not get you.

When you get a nasty letter don't answer it right away. Think it over.
Think carefully. If your thoughts of revenge are so strong that you
cannot calm yourself down, then write a letter and express yourself in
the fullest degree. Leave the letter on your desk. Do not look at it
for three hours. Then when you look at it you will instantly determine
to tear it up, because in the meantime you have been thinking.

Thoughts expressed on paper have a different sound than if they are
uttered verbally, therefore you should think carefully when you write.

Cultivate poise, calmness, and practice careful thought before you
speak or write.

In proportion as you master difficult problems through thought, your
brain will be ready for greater conquests.

Here are some things to think about during these times when business is
so good.

These prosperous times are dangerous times. In times of prosperity we
build up false idols, and raise our hopes and ambitions beyond the
safety point.

Prosperity makes most of us careless. We don't give our business the
careful consideration we should. We run to extremes during prosperous
times.

We should make the most of prosperity while it is here. We should enjoy
it to the fullest, but we should remember that for every high tide
there is a low ebb.


Prosperity should enable us to put away a reserve for the hard times.

We should be careful that prosperity does not turn our heads or cause
us to lose our vigilance.




Home Life


After all we say and do, the real pleasure of this world comes from the
home. The gilded palaces we see in our travels abroad are beautiful to
look upon presently, but later on they serve their purpose to make a
contrast with the sweet simplicity of home.

When you go home, cut business out, and let play and sociability and
love occupy your time.

A married man should be in partnership with his wife. The man being
fitted with sturdier physique, with strong ability to combat, should
take up the heavy burden of business, for those are the things he can
do the best. The wife should take up the home part of the duties of the
firm, and when evening falls each member of the firm should try to
lessen or take away the cares to which the other has been subject
during the day.

The best place in the world is the home, and in proportion as home life
is unsatisfactory or uncongenial, so in proportion are the Clubs filled
with dissatisfied and unhappy men. If you want to hear pessimistic
talks on home life, talk with those derelicts who spend most of their
time at the Clubs.

Learn to make much of little things. Learn that smiles and good humor
in the home bring happiness, and iron out the frowns and check the mean
impulses arising within us. Be pleasant every morning until ten
o'clock, and the rest of the day will take care of itself. Start out in
the morning right and happiness will be home at night.

There is nothing in your old age that will be such a comfort to you as
retrospection, or looking back over a long life of happiness in the
home. The happy little incidents which today seem trivial will be
remembered in the future, and a thousand and one occurrences which are
happening in the home are being put away in the store-house of memory,
later to be called upon and enjoyed again.

In the evening of life when you and your silver-haired partner sit
before the fire place, when you have retired from active participation
in your respective branches of the business, which is bread winning on
the part of the man and bread making on the part of the woman, then you
will have a happiness and satisfaction which all the gold in the world
could not buy. The pleasures of the old who have had happy homes during
their lives are the greatest pleasures in the world.

The sunset of your life will not be beautiful unless your home life was
pleasant during your day of work.




Optimism


The man who is an optimist may be laboring under a delusion, but
certain it is that he is happy while under the delusion.

Every man should have ideals. He should see the beauty and good in
things. He may not accomplish his ideals, but the anticipation and
working out of them is a mighty pleasant vocation.

The pessimist is always unhappy, and when no definite thing is before
him to worry about, the very fact that there is nothing to worry about
makes him unhappy.

The pessimist says "Business is not half as good as it would be if it
was twice as good as it is." The optimist says "Business is twice as
good as it would be if it was only half as good as it is."

Grizzly Pete, of Frozen Dog, Idaho, is an optimist, and Webb Grubb, of
the same town, is a pessimist. A short time ago they had a big rain
storm in Frozen Dog. Webb Grubb kicked about the rain. Grizzly Pete,
all wreathed in smiles, said "Rain is a mighty good thing to lay the
dust." A few days later the sun came out oppressively warm. Webb Grubb
kicked about the warm weather. Grizzly Pete, again all smiles, said
"Hot weather and sunshine are mighty good things to dry the mud."

The pessimist goes about with a dark lantern peering into
out-of-the-way places, ever looking for meanness and things to find
fault about.

The optimist goes about in the bright sunlight looking for the
beautiful things, and sees more things by the aid of the great sunshine
than the pessimist can find with his little dark lantern.

The optimist rises in the morning with gladness in his heart, sunshine
in his face and smiles upon his lips. The mere privilege of living and
enjoying nature is a priceless satisfaction to him. He gets good out of
life every moment he lives. He is a man to be envied, if envy is ever
allowable.

The pessimist warps his mind and his physique, and his influence on
others is decidedly bad.

The optimist raises the average of the world by his presence, the
pessimist lowers the average.

The optimist is in the majority, however, and the world is growing
better.

Learn to see beauty in the small things. Study nature. Watch the
processes of plant life and animal life. Surround yourself with helpful
influences; books, music, friends.

There is no investment a man can make that yields such unbounded
returns as optimism.

Optimism cannot be bought with money. It is as free as the air we
breathe. That is why poor people generally are optimists.




Memory


The man whose memory allows him to play four games of chess blindfolded
is good for nothing else.

Book-keepers who can name every folio page and every customer's balance
are good for little else.

There is nothing in mental gymnastics from the dollar standpoint.

The good lawyer or the good business man does not rely on his memory,
but rather his ability to find out things and get at results.

If you remember only the customers who are slow pay or shaky, it will
be a lot easier than to remember the names of all the customers who pay
promptly.

If your wife wants you to get something down town tomorrow, write her
request on a little piece of paper, roll it up in a ball, put it in
your pocket with your loose change. Forget the incident, let the paper
do the memory act.

Next day when you reach in your pocket for change you will find the
little ball with the reminder on it.

If there is something you want to attend to at home, drop yourself a
postal card.

Carry a little pad of paper in your pocket. Write down the little
things you are to do. Don't store your mind with these temporary
matters. Let the tab remember for you.

Let your mind be like a sieve, and have the meshes coarse enough to
keep in the big things and let the little things go through.

Have your business figures written down, your comparative sales,
increases or losses. Study the written figures. Have system. Do things
methodically. Don't trust to your memory. If the thing you see or hear
is worth keeping, write it down on the little tab.

The orator who commits his speech to memory is in a sorry plight if he
forgets a sentence.

If you are to speak at a dinner, lay out your plan, divide your topic
into several parts. Jot down the catch lines, and just before you speak
look over the ticket. Charge your brain with the points or ideas and
build the words around them.

Don't remember things with verbatim correctness. Remember the skeleton
thought, the idea.

When you quote a price or figure, jot it down. Confirm the verbal
statement by a written memorandum.

Memory is a bad servant sometimes. You remember a thing one way and the
other fellow remembers it another way. You are both honest, but one of
you is wrong. If you had made a memorandum in duplicate or jotted down
the figures, what trouble it would have saved you.

Where dollars are concerned it is good sense to trust to a written
memo., and not to any mental memo.

No use to cram your brain with transient things, when lead pencils and
paper are so cheap and so easily obtainable.

The employe who trusts to his memory hurts the business, and after he
quits a lot of misunderstandings will come up.

Insist on your employes making memorandums of things and prices, for
when the employe goes he takes his memory with him. If he has a
memorandum you know the facts.




Worry


Nothing will prevent effective work like worry. If you are given to
introspection and worry, and allow these things to go unchecked, they
become habits with you, and while your sleep, in a measure, is an
antidote for worry, yet the more worry you have the less soundly you
will sleep, and consequently the less effective sleep will be in
correcting the injury caused by worry.

Sunshine and darkness cannot be present at the same time, for in nature
one of the first rules we find is that no two objects can occupy the
same place at the same time. No matter how much one is given to the
worry habit, he experiences reflex moments when he does not worry. Some
of our pessimistic friends who are given to the worry habit say it is
impossible for them not to worry. You are thinking of what you are
reading, and if your mind is interested in it you are not worrying
while you are reading these articles, and this shows that if you are
interested in reading there is little chance for worry to get in; for
your mind is occupied.

Men have tried all sorts of things to escape worry. Some of them
frequent places where gaiety and mirth abound, so that they are for the
time being banishing worry, but in proportion as these things keep one
from worrying, the reaction is stronger when it does come, and the
individual who tries to escape worry by going the pace and occupying
his time with light things, suffers more keenly from worry when it does
come. Some men turn to drink to kill worry. Many a man imagines while
he is drunk and his brain is clogged with alcohol that he is the
happiest man in the world, and some of them go to the extent of
imagining their finances are in a flourishing condition. The alcohol
fills the brain with fancy pictures, and for the time being the mind
forgets to worry. When the alcohol wears away the brain takes up the
worry again in an increased degree.

To kill worry by the active process is like trying to cure rheumatism
by external application. The only thing you do is to stop the pain
temporarily. The best way to cure rheumatism is to go at it through the
blood. Eradicate the uric acid from the system, and then the rheumatism
will disappear. The best way to cure worry is not by local
applications, but by getting at the root of things. Eliminate as far as
possible the things which cause worry. Remember that as long as you
live there will come things across your path that are not to your
liking. You should be philosophical, and make the best of things that
are about you. Look at the bright side rather than the dark.

There are only two things in the world to worry about. First--the
things we can control or change; second, the things over which we have
no control. Now, it is manifestly useless to worry over the first kind;
for we can correct the thing and there will be nothing to worry about.

It is manifestly useless to worry over the things we cannot control,
for, as set down in the second proposition, we cannot change the
things. It therefore behooves us to eliminate from our calculations the
second kind of worry, for no amount of worry can possibly change that
kind. We must therefore confine our attention to the first kind, the
kind we can change, and when we have changed the thing there is no
cause to worry.

Nothing helps a man's health so much as contrasts in climate or habits.
When the doctor tells you it is necessary to go to California or
Arizona, or some other distant point, he knows that fifty per cent. of
the good you will get by the change is from the water, air, sunshine
and surroundings, and the other fifty per cent. of the good you will
get is because you have been taken away from the very things that have
been causing you worry. If you can't get contrasts by trips to other
distant points, you can get the contrasts right where you live. If your
mind is occupied in the day with deep thinking and hard business
problems, you should occupy your evening with something that will
contrast with it. Take up some light literature, play with your
children, or work at some hobby in which you are interested.

The trouble with those who worry most is that they have worked
themselves up to such a frenzied state they can't read anything
excepting startling newspaper articles and freakish, frothy books.

The man with rheumatism cannot cure himself in a day, neither can the
man with the worry habit eradicate worry from his make-up in a day or
so.

The man who worries should make up his mind he is going to read and get
interested in the reading. Let him set apart ten minutes the first day,
and agree that he will devote those ten minutes honestly, intently to
the subject before him. The next day he can add a minute or two, and so
on until he can read one or two hours at a time. Finally, the wrinkles
will be ironed out and the horizon will be brightened.

As we are, so is the world to us. The most familiar objects change
their aspect with every change of the soul. When you worry, everything
is distorted, everything appears unnatural, the world looks dark, our
friends seem far off. The jokes we hear fall flat. We indulge ourselves
in pessimism.

When the whole matter is summed up philosophically, there is no bad
luck in the world except sickness. All other so-called hard luck is
simply temporary. If you lose your money, don't worry about it, make
some more. If you lose a friend, don't worry; show him his mistake. If
you lose an opportunity, do not worry; be ready for the next one.

Life is short. The end of life is death. What's the use of worrying.

Worry is like drink. The more you give it the more it fastens on you.

Cultivate a cheerful disposition. Mix with people who are cheerful. Do
not allow the garden of your mind to grow up with worry weeds.

Occupation kills worry. If your mind is filled with uplifting work or
brain training it will have little time to worry.